Media Mentions: May 2022
April 2022 May 2022 June 2022
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Inside Indiana Business
$20M Gift Endows ND’s Institute for Precision Health
May 27, 2022
The University of Notre Dame has received a $20 million gift from Douglas and Diana Berthiaume of Massachusetts.
Originally published at news.nd.edu.
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Follow science? Consumers do not always buy scientifically developed products (Seguir a ciência? Consumidores nem sempre compram produtos desenvolvidos cientificamente)
May 26, 2022
"The reason this is so is because people stereotype the scientific process as competent but cold, similar to the way they stereotype scientists," said Professor John Costello of the University of Notre Dame. ("A razão pela qual isso ocorre é porque as pessoas estereotipam o processo científico como competente, mas frio, semelhante à forma como estereotipam os cientistas," disse o professor John Costello, da Universidade de Notre Dame.)
Originally published at news.nd.edu.
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Business Insider
One billionaire was minted every 30 hours during the pandemic. Now, a million people may fall into extreme poverty every 33 hours, Oxfam estimates.
May 23, 2022
In January 2021, 8.1 million Americans entered into poverty, Insider's Ayelet Sheffey reported, citing a study by the University of Chicago and University of Notre Dame economists.
Originally published at news.nd.edu.
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Has science-based marketing taken a pandemic hit?
May 20, 2022
Recent research from John Costello, a marketing professor at Notre Dame’s Mendoza College of Business, along with researchers at Simon Fraser University and Ohio State University, explored how invoking science in the marketing of consumer products can backfire.
Originally published at news.nd.edu.
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Using ‘science’ to market cookies and other products meant for pleasure backfires with consumers
May 12, 2022
John Costello, Assistant Professor of Marketing, University of Notre Dame.
Originally published at news.nd.edu.