Shifting loyalty: Study examines customer behavior when retail rewards programs go mobile Research has shown that rewards programs build brand loyalty and increase sales. They’re undeniably popular: In 2016, American consumers held $195.4... November 13, 2020
Why the early bird gets the clicks The internet giveth and the internet taketh away. For journalism, the transition from print to digital has been particularly rocky.... May 24, 2019
Study: When corporate insiders sell stock at a loss, watch out A new paper by the University of Notre Dame’s Peter Kelly takes a rigorous look at the predictive power of... November 05, 2018
Three Pillars for Active Share Success Research by Martijn Cremers suggests that investors should be cautious in how they use Active Share, which became one of... February 27, 2017
