Mendoza launches new digital marketing minor for non-business students

Author: Carol Elliott

Mendoza Photo Feature

As digital technology increasingly shapes daily life, knowledge of digital marketing is becoming a must-have for a broad range of careers far beyond traditional marketing. To develop a competitive advantage in this growing market, students need to develop the ability to think strategically and harness the power of new and innovative digital technologies to create value for customers and businesses.

To meet this demand, the University of Notre Dame’s Mendoza College of Business is launching a new digital marketing minor for non-business students in fall 2019. The goal of the program, offered by Mendoza’s Department of Marketing, is to provide an opportunity for Notre Dame students studying a broad range of disciplines to learn and apply marketing concepts and strategies in order to keep pace with current thinking and practices in the digital domain.

“The introduction of new and innovative digital technologies has fundamentally changed customer decision journeys and behaviors,” said Shankar Ganesan, the John Cardinal O’Hara, C.S.C., Professor of Business and chair of the marketing department. “The digital marketing minor provides the skills necessary to acquire, retain and engage with customers in this dynamic marketplace. The minor complements majors offered by the colleges of Arts and Letters, Engineering, and Science, and especially programs in design and visual arts.”

The digital marketing minor is available to Notre Dame students who will be sophomores and juniors in the 2019-2020 academic year. They must submit an application for enrollment, which is available on the website.

Mendoza’s Department of Marketing will hold information sessions for students interested in learning more about the digital marketing minor on the following dates:

March 20, 4:30-5:30 p.m., Duncan Student Center, Room 2 North W246.
March 28, 4:30-5:30 p.m., Duncan Student Center, Room 512.
April 3, 4:30-5:30 p.m., Mendoza College of Business’ Jordan Auditorium.

As a minor, the 15-credit-hour program is designed to work in concert with a student’s major area of study, presenting fundamental marketing concepts as well as courses specific to digital marketing. Students will learn to understand digital customer behaviors, develop digital branding strategies, build social media campaigns, manage online and mobile customer engagement, and track and measure key digital and social media metrics.

As part of the coursework, students will earn certifications in social marketing and advanced social advertising on platforms such as Hootsuite.

“The new digital marketing minor will equip students with business skills directly aligned to one of the fastest-growing job fields,” said Tim Bohling, teaching professor of marketing and Mendoza’s chief marketing officer, “especially as companies continue to invest ever-increasing portions of their budgets to effectively engage customers, build social media eminence and promote their brand across the digital ecosystem.”

Visit mendoza.nd.edu for more information or contact Kathleen Webb, Department of Marketing, kwebb5@nd.edu or 574-631-6419.

Originally published by Carol Elliott at conductorshare.nd.edu on March 1.