Germán Estrada Mendoza

Biography

Germán Estrada Mendoza is the Director of Academic Curriculum for the ESTEEM Graduate Program within the IDEA Center at the University of Notre Dame, where he also serves as an Assistant Teaching Professor. He combines academic excellence with extensive industry experience in technology entrepreneurship, venture creation, and corporate finance.

In his role, Professor Estrada Mendoza leads the design of the ESTEEM program's curriculum, ensuring it remains at the forefront of technological innovation and entrepreneurship education. He is instrumental in integrating emerging trends—such as artificial intelligence, data science, biotechnology, and corporate innovation—into the curriculum, preparing students to navigate and lead in rapidly evolving industries.

As an educator, he teaches core courses focused on the technology startup process and financial metrics, including Entrepreneurial Finance, Startup Idea Validation, and the Tech Startup Sprint Series. Professor Estrada Mendoza also serves as an Academic Advisor for the Capstone Project/Master’s Thesis course, mentoring students through the comprehensive process of venture creation—from initial ideation and technology commercialization to market validation, financial modeling and go-to-market strategies. His mentorship has been pivotal in helping students develop innovative and financially sustainable business ventures.

Prior to joining Notre Dame, he was a part-time professor at Pontificia Universidad Católica del Perú (PUCP), specializing in business valuation, mergers and acquisitions, and entrepreneurship. With over a decade of experience teaching corporate finance at both undergraduate and graduate levels, he has also consulted on numerous corporate and startup projects, providing expertise in financial modeling and strategic planning.

In addition to his academic roles, Professor Estrada Mendoza co-founded 90pct, a technology startup focused on providing intuitive financial tools for small business owners in Latin America. As Chief Executive Officer, he led the development of TinkuApp, a web application designed to simplify financial and accounting reporting through automated solutions. This venture demonstrated his ability to identify market needs and develop scalable technological solutions, as well as his expertise in navigating the challenges of launching and managing a startup in emerging markets.

Earlier in his career, he was responsible for the business valuation practice within the Deals & Corporate Finance team at PricewaterhouseCoopers (PwC) in Lima, Peru. In this capacity, he led financial restructuring, mergers and acquisitions, divestitures, and other strategic engagements for some of Peru's most prominent financial institutions, investment banks, and private equity funds.

His investment industry experience includes serving as Head of Equity Research at a Peruvian boutique investment bank and as an Equity Research Analyst in the Investment Banking division at BBVA in Peru. In these roles, he developed deep expertise in fundamental analysis, advising clients on investment strategies and providing insights into market dynamics.

Academic and Professional Interests

· Technology Entrepreneurship and Venture Creation

· Entrepreneurial Finance and Financial Modeling

· Mergers and Acquisitions and Business Valuation

· Strategic Partnerships and Venture Capital Engagement

Education

· Master of Science in Engineering, Science, and Technology Entrepreneurship, University of Notre Dame

· Master in Finance and Administration, Escuela de Negocios EOI – Universidad Peruana de Ciencias Aplicadas (UPC)

· Bachelor of Social Science in Economics, Pontificia Universidad Católica del Perú (PUCP)